Say “Hi!” to Soula

Your AI-powered Assistant for pregnancy, birth and postpartum

The personalized educational and emotional support virtual assistant harnessing the collective wisdom of the world’s top birth and parenthood professionals, empowered by cutting-edge AI technology.

As seen in

Becoming a mother is a path of pressure

A maternal mental health crisis is unfolding in the US and the rest of the world.

70 %
respondents say recovering from having a child is one of the most difficult emotional challenges they’ve faced
33 %

of mothers are diagnosed with postpartum depression

86 %

of pregnant women reported that they felt overwhelmed by the amount of pregnancy information available

With Soula, you get the constant professional support new moms need during pregnancy, birth and beyond.

An Ai Virtual Assistant

Soula is an app that helps every woman to come into her full potential as a person and a mother. With trusted information and round-the-clock support, we’re here to enhance satisfaction, reduce postpartum depression and family discord, and foster stronger relationships. Soula brings together the knowledge and experience of top professionals, making it easy for moms to access. With Soula, you’ve got a team of experts by your side 24/7. Let’s blossom into the best mothers we can be!


Evidence-based, structured content

information and practical tips to navigate pregnancy, birth, and baby care, all while supporting mental health

Personalized AI-based chatbot

supported by the world's most powerful GPT3 technology and expertly crafted with the combined doula experience of 30,000+ moms

Pregnancy planner & tracker

thoughtfully designed mental health-oriented pregnancy planner and weekly pregnancy tracker

Download the Soula on mobile

The Expertise

Doulas who are already working on Soula:

Erika Watson-Lawson


Is a Doula-Dietitian Diva. She has been a Licensed Dietitian/Nutritionist for over 15 years and a certified doula for over a year. Her passions include helping mothers feel part of a larger community of support and educating women and their families to gain communication skills that will allow them to advocate and communicate effectively with care providers.

Our Team

Mentors and Investors


Mentor, Investor

Natalia is a supermodel, impact investor, the founder of the Naked Heart Foundation and a Goodwill Ambassador for the UNFPA. She has been on over 70 Vogue covers. Natalia has invested in 25 tech startups, including five unicorns, and co-founded She prioritizes investing in founders and is committed to creating a sustainable future. Natalia is a mother of 5 children.


Mentor, Investor

Katsia is an investor with expertise in pregnancy care. She has a rich background in the health, beauty, and maternity industry, having founded and led a media company dedicated to these topics. As a mother of three, she has first-hand experience in parenting and the challenges that come with it. Additionally, Katsia is actively involved in collaborating with UNICEF to improve maternal and child health. Her knowledge, experience, and commitment make her a valuable asset to any pregnancy care startup she invests in. Katsia is a mother of 4 children.



Silvia is a Senior Language Engineer and Data Specialist with over 9 years experience in the tech industry, shaping cutting-edge conversational technologies. She has a track record of turning Data and Evaluation challenges into opportunities to boost Natural Language Processing and Conversational AI products. Silvia holds a PhD in Informatics from the University of Edinburgh, has launched Google Assistant for Italian and she is passionate about supporting DEI in the workplace.


Mentor, Investor

He has 22 years of experience in software development, 14 of which were spent at Google working on big data, computer vision, and machine learning on devices, Andrei is an incredible addition to our team.

As the Co-founder and CEO of AIMatter, a company that was acquired by Google in 2017, Andrei brings a wealth of expertise in computer vision and machine learning that will be invaluable as we continue to develop and improve our app.



Aliaksei is a highly regarded expert in natural language generation, boasting over 50 publications in top-tier NLP and ML conferences with 5000+ citations. He holds a PhD in Computer Science from the University of Trento. Currently, Aliaksei leads an applied research team at Google that develops cutting-edge language generation models. His work has a significant impact on Google Assistant and Search.


Mentor, Investor

With over 17 years of experience in Product Management, Andrey is a seasoned Product Executive who has consistently delivered data-driven product changes that rapidly scale product revenue. 

His recent success includes making Flo Health a top-grossing app by creating and scaling an outstanding Premium product that has attracted and retatined over 2 000 000 active paying subscribers.


In light of these challenges, our goal is to give everyone access to doula care by combining valuable doula knowledge and practices into an engaging, personalized experience made up of a smart chatbot, customized content programs, pregnancy tracker, and more.

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AI-powered Assistant for pregnancy,
birth and postpartum

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